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China News & Articles ยป Beijing China Int'l Cultural & Creative Industry Expo 2014

Beijing China Int'l Cultural & Creative Industry Expo 2014

The 9th China International Cultural & Creative Industry Expo, which features the latest products, cutting edge technology and new creations in the cultural field, opened in Beijing on Dec 11, 2014.

Nearly 50 delegations from 32 countries and regions show up at the exhibition, and 1,800 cultural and creative enterprises brought their products to the venues.

The expo, themed "Driving Cultural Innovation and Promoting Industrial Integration", is setting its major venue at the China International Exhibition Center. It has 16 themed exhibition areas, including a cultural entertainment and cartoon games area; press, public, radio, film and television area; Taiwan cultural and creative products area; an international cultural creativity area and an urban sculpture works area.

There are also 17 themed trading activities, including a "Chinese Gift" introduction and marketing event, digital content and cartoon games industry promotion seminar and a trading fair of cultural and creative industries of Taiwan and the Chinese mainland. Also, six themed forums will be held during the expo, including a Sino-European culture and trading forum, radio, film and television industry forum, international copyright meeting and ecological culture forum.

It is noteworthy that the national gifts President Xi Jinping offered to his counterparts during the Beijing APEC meeting - a cloisonné bottle, an exquisite handbag and a fruit plate with a silver silk scarf - are also on show at the expo.

Other highlights are products that combine culture and technology. Visitors can experience the model of a C919 aircraft which was developed by Chinese companies and is yet to put into operation. By pressing buttons and controlling parts, visitors can feel like driving a plane in air. Besides, a 3D painting, Fairy Dragon in Heavenly Palace, is displayed at the expo.

Traditional puppetry gets a new life thanks to technology. The embedded technology of sound, light and electricity make the puppets more colorful and vivid.

Besides the themed symposium in Beijing, the expo has a branch venue in Yangzhou, Jiangsu province. There will be state-level intangible cultural heritage items presented in the branch venue, such as Guqin (a seven-stringed plucked instrument) arts, and Yangzhou Sanbadao (three kinds of knives: kitchen knife, pedicure knife and haircut knife).

The expo is jointly hosted by the Ministry of Culture, the State General Administration of Press, Publication, Radio, Film and Television and the Beijing Municipal People's Government. It will run through Dec 14.(china daily)